Census Development Plans

Sustainable results require the development of measureable, actionable and accountability-driven plans. By incorporating forward leaning trends, analytics and proven processes, low cost/high impact occupancy plans are vital to the success of each organization. Linda’s expertise includes:

  • Marketing plan development and implementation for all
    aspects of post, acute, assisted living and senior housing space
  • Marketing budget preparation
  • Tracking, analysis and creating measurable goals
  • A portfolio of tools, frameworks and formats
  • Sales infused and census ownership culture
  • Resident referral programs
  • 1:1 and group training

“Linda’s sales and operations integrated approach to census building revitalized our SNF census and proved to be most valuable during the challenges Franciscan Ministries faced during the pandemic. Her approach to working with our communities and the home office team was collaborative, supportive and a true partnership.”
– Brad Barnett
Chief Sales & Marketing Officer – Franciscan Ministries

“Linda has been the census go-to resource for our members because she understands how to get census results by successfully integrating all aspects of sales within the overall health care delivery system/operations.”
– The American College of Health Care Administrators
Midwest Region – 2019 Review